From the very inception the Kodak Idea has been—make photography so simple that anybody can take good pictures.
Simpler cameras, simpler processes have followed each other with almost startling rapidity. But the Kodak Company has not been satisfied with merely making mechanical and chemical improvements; it has assumed the responsibility of educating people in picture-taking. The very first Kodak, way back in 1888, was accompanied by a so-called “manual” that did more than merely explain the operation of the mechanical features of the camera. It showed how the pictures should be taken, how (and how not) to photograph a tall building, how to photograph a small child—told about the length of exposures in different kinds of light, both indoors and out. It was really a primary hand-book of photography.
From that day on, every piece of Kodak apparatus, every amateur product of the Company has been accompanied by the most concise instructions, instructions that were also constructive because they not only told the beginner what to do but why he was to do it. Even in the Kodak [Pg 4]advertising matter as much space is given up to telling people how to make pictures as in telling them why they should buy Kodak goods. Booklets in large editions, giving instructions in practically every phase of amateur photography have been and still are distributed without charge. Photography has not merely been made simpler, it has been explained to all who are interested.
Vest Pocket Kodak
The extraordinary popularity of the Vest Pocket Kodak is due, not alone to its compactness—it is so flat and smooth and small that it will readily slip into a vest pocket—but also to the excellent quality of its pictures, whether printed by contact or enlarged.
In fact, this little camera in itself is so very desirable and of such general utility, that we furnish it with several different types of equipment to meet any demand.
For average photography, the camera fitted with Kodak Ball Bearing shutter and tested meniscus achromatic lens is amply efficient, for it will make excellent pictures under ordinary conditions.
For those who want the microscopic definition of the anastigmat, we offer the Vest Pocket Kodak, this year, fitted with the new Kodak Anastigmat lens. This lens works at f. 8, it is fully corrected, and made of the first quality of Jena glass. This makes a most desirable outfit at a surprisingly low price for a piece of anastigmat equipment.
Then for those who want not only the absolute sharpness and flatness of field but the maximum speed as well, we offer the camera fitted with Zeiss Kodak Anastigmat lens.
The appearance of the Vest Pocket Kodak is so suggestive of quality, that it makes an ideal camera for gift purposes on holidays, birthdays, at graduation time, and such occasions. For these purposes, we have devised the Kodak Gift Case shown in the illustration. The Vest Pocket Kodak, in this case, is fitted with Kodak Anastigmat lens. The carrying case is of imported satin finish leather, in a shade of soft brown that is in perfect harmony with the deep blue of the handsome silk-lined container. The whole outfit possesses quality and richness that will appeal to the most fastidious.
The Vest Pocket Kodak with any equipment is always ready for action. It is only necessary to pull out the front to its full extent, and the camera is in focus for objects at any distance. The shutter is automatic, and a convenient reversible finder, for composing the view in either horizontal or vertical position, is provided.
Another feature is the extreme simplicity in loading—nothing trappy or fussy about it. Indeed, the operation of the camera is simple in every detail, nothing in the way of simplicity or efficiency having been sacrificed in order to reduce the size.
For rectangular pictures, 1⅝ × 2½ inches. Capacity, 8 exposures without reloading. Size of Kodak, 1 × 2⅜ × 4¾ inches. Weight, 9 ounces. Lens, regular, meniscus achromatic, 3-inch focus. Special, Zeiss Kodak Anastigmat f. 6.9, or Kodak Anastigmat f. 8. Shutter, Kodak Ball Bearing No. 0. Brilliant reversible finder. All-metal body, black enamel finish, and black leather bellows.
No. 1A Kodak Junior
In this new model is offered the advantages of low cost, with Kodak efficiency, which we have seen in the No. 1 Kodak Junior, in a camera made upon the same principle for 2½ × 4¼ pictures.
This is one of the most popular amateur sizes, the proportion being unusually pleasing for landscapes, street scenes, and the like, in the horizontal position, and admirably adapted for portraiture when used vertically.
With its strikingly thin, compact form, its reliable equipment and its low cost, the No. 1A Kodak Junior is sure to please anyone who prefers pictures of this size.
This model will accommodate the regular twelve exposure Kodak N. C. Film cartridges, and thus offers the daylight-all-the-way feature of all Kodaks.
The shutter is the Kodak Ball Bearing with cable release, which works not only for bulb and time exposures, but has variable indicated speeds of 1/25, 1/50 and 1/100 second. The leaves, opening in the shape of a star, admit the greatest possible amount of light, for a between-the-lens shutter, at each exposure.
The camera is furnished with either meniscus achromatic or rapid rectilinear lens. In both cases the lens is carefully tested and must conform to the high Kodak standard before it is allowed to go on the camera.
Simplicity marks this camera in every respect. It is made with the new style back—unusually easy to remove for loading and unloading. It has an automatic focusing lock, which permits the camera to be brought to focus quickly for objects at any distance. The finder is of the new collapsible type; it is reversible, and two tripod sockets are furnished, so that the camera may be easily used in either the vertical or horizontal position.
So compact that it will readily slip into the pocket, this camera offers that high standard of efficiency which is inseparable from the Kodak idea. The back and bed are made of aluminum, the covering is genuine leather, and metal parts are finished in nickel and black enamel.